Rifò

To Rifo, sustainable fashion is the emotional one. It consists in giving value to what people wear: don't forget clothes, don't throw them away, try to repair them, readjust them for a different use. Their brand doesn't believe in sales, discounts, black Friday: they want to sell their products because people really need them and not just because of compulsive consumption

Rifò wants to do its part creating ethical garments, made by recycling fibers that are also as natural as possible. On average, in their one-year production they use 92% of fibers from recycled materials and only 8% of virgin fibers. They also try to go towards zero waste production, minimizing the leftovers using them for new collections and limited editions

Depending on which item, Rifò uses the made to order way of producing in order to avoid waste. This means that they will start producing your item only once you have ordered it.

Each of Rifò's garments are made from a tradition of Made in Italy craftsmanship, which has always been synonymous with high quality

Each of Rifo's products are made in Prato Italy, less than 30 km away from the brand's homebase

Rifò products are packaged and shipped by default through recycled cardboard packaging and plastic free materials, 100% recyclable and made in Italy. Alternatively, they offer their customers the option to choose Repack, a reusable packaging service that reduces the impact of traditional packaging by 20 times

The materials Rifò uses are innovative because they are the result of an industrial tradition and energy savings. Not only do they recycle old garments in production, but they reduce the consumption of water, pesticides and chemicals; normally used during the production. They also ban the use of harmful substances indicated by the REC